Creating a Lead Capture Page

This post was written by Rob Purdie | The Online mentor on November 10, 2009
Posted Under: Web Design Tricks

To Create a Lead Capture Page that is eye catching and effective is the goal of every person or business with a product or service to sell online. Often referred to as ‘Squeeze Pages’, Lead Capture Pages do just what they say; they capture pertinent information from the viewer that then becomes a lead for future marketing.

Getting the page right can be tricky if you are new to internet marketing. So let’s take a look at what is important. Create a very attractive headline, it needs to get people’s attention. For example; Learn How To Become A Millionaire While You Sleep. Or, Become Thinner While You Sleep. Both examples would get most people a little curious and make them want to read a little more.

Then you need show who you are and why people should listen to you. Offer them proof as to why you are an authority in your field. One of the best ways to do this is by adding a video message to your page. Not only does this let people see who you really are, it shows them that you are sincere and will help improve your overall image with your audience.

Then you need to offer them a “quick glimpse” into what they can expect if they add their details to your page. Just show them enough to say “I have the answers” but be careful not to offer too much. For example, “what are the secrets that rich people don’t want you to know?” Or, “What is the one food that will get rid of fat quickly?” Questions like this will give the reader information without giving them the answer.

The next part is the most important on the page. Creating your “call to action” This is where you gather the information; make it clear what they will get if they add their details to the “opt in” box. Make sure you don’t ask for too much information as this can put people off in this day and age.

The minimum you will need is email address and first name of the contact. I would also recommend an “anti-spam” logo and privacy policy on the page to improve your credibility and trust.

It is important to get your capture page right the first time. If you are yet to gain the experience in creating a great page when I would recommend using a professional until you are happy with your own work.

If you want to know more about Internet Marketing be sure to checkout The Online Mentor and pick up the free video training series currently on offer.