Great Niche Or Cash Hole ?
The term Niche marketing is bandied about by online marketers like it’s the cure for all ills. You can’t turn around in one of those heavily trafficked internet seminars where thousands meet to “find the cure” without running into half a dozen splinter groups discussing the merits/demerits ( but mostly merits ) of tightly focused Niche marketing.
So, to the heart of it – what is Niche Marketing ? Is it another of those over-hyped terms or does this fad have some legs?
So let’s see what its isn’t. – It isn’t something you can buy – It isn’t something you can make ( well not directly ) – It’s not a new job opening so don’t ask your boss for a transfer – And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.
