New Changes Can Affect Your Email Marketing
Anyone that is building a list of email subscribers with an opt-in form can be greatly affect by the new Yahoo and Gmail email account changes. As you probably already know, whenever someone signs in to an opt-in form to receive your newsletter, the right thing to do is redirect them to a page that explains how they can “white list” your e-mail address. The reason for this is so their email spam filters doesn’t throw your emails into the trash bin, otherwise called “junk mail” as spam.
Yahoo! Mail rolled out a new feature last month that allows you to set your Inbox (or any folder) to filter out all email that has not been added in to your address book
