New Changes Can Affect Your Email Marketing

This post was written by konagirl on July 29, 2009
Posted Under: Email Marketing

Anyone that is building a list of email subscribers with an opt-in form can be greatly affect by the new Yahoo and Gmail email account changes. As you probably already know, whenever someone signs in to an opt-in form to receive your newsletter, the right thing to do is redirect them to a page that explains how they can “white list” your e-mail address. The reason for this is so their email spam filters doesn’t throw your emails into the trash bin, otherwise called “junk mail” as spam.

Yahoo! Mail rolled out a new feature last month that allows you to set your Inbox (or any folder) to filter out all email that has not been added in to your address book.  They have set it up in that you can now toggle and view only those persons that are listed as contacts.This could hurt Internet marketers that have not convinced their new subscribers to “white list” their email addresses.

Gmail is now following on the heels of Yahoo! Mail in heavy pursuit. Gmail has decided to make email from contacts in the address book more usable and readable than any email arriving from non-listed persons. This isn’t necessarily bad, as long as you are on the up and up, your subscribers have “white listed” you, and of course you aren’t a spammer

Gmail has also decide to change the ways images in email are viewed. Gmail doesn’t display images automatically. Instead, they give you the option of “Display images below” or “Always display images from” that sender. They do this to prevent phishers and spammers from getting your private information from the coding they have embedded into the images and links they are sending you. This embedded coding is set to either collect personal information or to verify your email address as a real one, so they can send you MORE spam.

Now, the powers that be at Google, have decide that Gmail should show images by default if the sender meets these requirements:

  1. You must be in the Gmail user’s contact list.
  2. Your emails must be authenticated by you or by your autoresponder using SPF or DKIM (AWeber does this).
  3. The Gmail user must have sent you at least 2 emails. (They do note that this is a starting-out trial that may change.)

Read the details on the official Gmail blog

This will be putting a kibosh on the marketers that are now using the “do-not-reply” for  their email addresses.  In part, this could be a good thing. I have never liked it when marketers do this. It is not very customer friendly,  IMHO.

I have always thought that it is a better thing to at least have an autoresponder email set up to reply with a link and instructions for a support desk ticket.  This may start forcing marketers to start using a reply-to email address for Gmail customers.

One thing that is kinda suckie about #3 is getting people on your list to actually send a reply to you. On a few of my small list I get people emailing me all the time. For what ever reason, on my largest list, trying to get a response is like pulling teeth.

It will be interesting to see how this pans out in the future.

I am curious to see what you think about this.

How do you think this will affect you?

Will this be a good thing or a bad thing for you?

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